The Target Age for Square Dance Recruits

Square dance club lessons should be targeting 50- to 55-year-olds, according to CallerLab’s latest research, as reported by Don Taylor and Tom Rudbock at the national convention in Louisville.

The reason? These are “empty nesters” wanting to reconnect with a spouse after years of going their separate ways as they raised their kids.

To attract these potential dancers, the speakers said to promote square dancing’s benefits: fun, laughter, new friends, a chance to socialize, an opportunity to find a partner (for the singles), and health through exercise.

Don’t exclude other age groups, Taylor and Rudbock advised. Just realize that age 50 to 55 is prime.